Why is Keywords Important In Your Website?
Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries." (818) 797-4537
- What are Keywords?
- Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries." If you boil everything on your page — all the images, video, copy, etc. — down to a simple word or phrase, you've got yourself a primary keyword.
- The best part about keywords is that they act as a shortcut for people who want to find your business. Using the right keywords can help your business reach more people who are interested in what you have to offer.
- For example, if you're a yoga studio in Austin, Texas, one of your keywords might be "yoga classes in Austin." This is a keyword phrase that potential customers are likely to search when they're looking for yoga classes. But how do you know which keywords to use?
- Let's say you want to sell shoes on your eCommerce store, but you don't know which products or styles are going to sell best. Your first step would be keyword research. You might begin by checking out the top-selling shoe brands or styles that customers have been searching for recently. From there, you could adapt and design your store with those products in mind.
- Bots crawl web pages looking for keywords and key phrases so they can index them appropriately. Once indexed by bots, your site's content can appear in SERPs (search engine results pages), where it will be displayed according to its relevance to the user's search query.
- Keywords are also important for SEO (search engine optimization). SEO helps online content appear higher on a list of search engine results. The higher the content appears, the more likely it is to be clicked on by users, which increases your website traffic and revenue. They also allow search engines like Google, Bing, and Yahoo to organize information on the internet. That way, when you use a search engine, you get a list of websites that are most relevant to your search query.
- Keep reading to learn more about how keywords work and how you can use them for digital marketing success!
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